About

I’m a UX Product Designer and Strategist with five years of experience in healthcare and e-commerce.

Whether I’m working with teams at a large enterprise or solo at a small tech startup, my process begins with establishing a deep understanding of complex business goals, technical capacities, and developing a strong empathy for the user.

I have experience designing B2B enterprise procurement platforms, mobile-first B2C payment portals, mobile-first health insurance claims communication portals, and cancer support platforms.

My background is in creative applications of technology with specialties in digital interactive performance design and psychology. My unique story drives my ability to navigate ambiguous situations, find balance in the midst of chaos, and achieve elegant solutions.

In my free time, you can find me performing around Chicago, riding bicycles, playing viola, and coding interactive digital audio-visual environments.

Read more: How does UX Design relate to Music?

Resume available upon request. Email me at shrubin2@gmail.com or message me on LinkedIn.

Photo credit: Ricardo Adame

Education

Nielsen Norman Group - UX Strategy and Omnichannel Journey CX Design training courses

IDEO U - Designing Strategy training course

General Assembly - User Experience Design Immersive

Institute for Research and Coordination in Acoustics/Music, Paris - HCI performance design training program

University of California, Berkeley - PhD in Music Composition with studies in computer-assisted performance design

McGill University, Montreal - Masters in Music Composition with studies in music cognition

University of Illinois at Urbana Champaign - Bachelors in Music and Psychology

Design, Strategy, and Research Skills

  • User and stakeholder interviews

  • Business model canvas

  • Strategy process map

  • Strategy choice cascade

  • Service blueprint

  • Wireframes and prototypes

  • Usability testing and data analysis

  • Design workshop facilitation

  • Cross-functional collaboration

  • Project management and logistics

Technical Skills

  • Figma, Sketch, Invision

  • HTML/CSS/JS, Python, Ruby on Rails

  • Audio/video editing

  • Digital audio signal processing

  • Live video processing

  • IoT systems design

Entrepreneurial Skills

  • Grant writing

  • Public speaking

  • French written and spoken